In this article we try to answer an overlooked question “how to craft your logo package template”. Let’s dive into organizing our logo files and get answers to the most common questions.

Our Logo Folder Structure

Initial, we also did not follow any such thing. We just created an image and used it where applicable. But, soon we realized that we are missing certain files. Which led to confusion. Hence, we started to organize all our files and we made sure that the same is followed for our clients.

An organized structure not only differentiate what you have but also educates the end-user to navigate between multiple version and also the designer working on it to follow the same work ethics.

One last point we have seen is that most designers forget to consider DPI before creating images. We recommend that a 72DPI is decent for web usage. 300DPI is suitable for print.

You could argue why not use 300DPI for web also? You can but, it will slow your web experience.

Now Lets Start.

  1. Create Different folder of the Logo Variation.
  2. Create a Sub folder for the usage type – Digital / Print.
  3. Finally, create sub folder for adding image file and other for source file.
* Create a zip of the folder and then send it to your client.

Logo Variations

With so many devices and platforms out there just one logo cannot fit all sizes. Some logos can be just an icon while others may contain text along with it. Therefore, it is very important to share a guideline on how and where to use the logo versions.

Basically, there are 4 types of variations that are used – Vertical, Horizontal, Icon, Wordmark.

Horizontal are mostly used on websites, while vertical can be used on websites but preferably they are used on signage.

Icons are just an image depiction and the least used one is wordmark.

* A combination of Icon and Wordmark also works out.

Logo Usage

While you get inputs from your clients. Make sure, that the intent for using the logo is on digital platforms or on print materials also. As print material will either use a CMYK or Pantone color scheme. Digital use RGB format.

So, here’s the addition to your folder structure.

– If the requirement is for print then, create a subfolder with the color scheme followed by the image folder and source file folders.

Color usage

Make sure to include an inverse, black and white version of the logo along with the asked logo. This will help the client understand how the logo will look with a different variation.

Image File

There are two type of file used

  1. Vector Format These are typically used for logo that are detailed or if you want to enlarge logo for big billboards.

    Popular format : AI, EPS, PDF

    Source : For Print shop as some still use old software and others use new tech.

  2. Raster Format These are typically used with the given dimension. If these images are scaled up then the image distorts. Hence, your client will prefer a vector format. As, the math behind vector format does not change with dimension.

    Popular format : JPG, PNG, GIF, WEBP

    Usage : For digital platforms

Another format that does not pixelate is SVG. These are great for websites.

* Always categorize your image file folder with logo size name, else it might start to look a bit messy.

Logo Size forms an important part of our Logo package template. Click here to understand more.


Finally, we have the File Name

Not only organizing your files is important but, more than that is naming your file. The naming convention is important as it’s not only good practice but also because it describes what the file is all about and it’s easy for the designer to work else he/she will end up opening every other file.


We have pre-made the logo package template for you. You just need to work on your logo and name it properly. Do place the files in the appropriate folders and, not forget to add the logo guideline to the package.

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