When comparing agencies, you should look for the following SEO Services. Always go with a service provider who provides the full SEO package.

An SEO audit is a technique for determining how well your website works. It is an effective method for analyzing the results of your website. The audit should include all of the factors that affect your SEO visibility:

  1. Technical SEO issues
  2. Website structure issues
    • On-page SEO issues
    • User experience issues
    • Content gap and opportunities
  3. Potential off-site problems
  4. Competitive marketplace insights

Auditing and resolving website technical issues

SEO experts share their insights on the most common website technical issues that can have a negative impact on search rankings, as well as advice on how to resolve them.

Metadata optimization

    Six ways to improve metadata optimization:

  • Title tag 
    <head>
<title>Example Title</title>
</head>

    Pay attention to your title tags and make them as clear and descriptive as possible.

  • Meta description 
    <head>
<meta name="description" content="Here is a precise description of my awesome webpage.">
</head>

    Make good use of your meta description and take advantage of the opportunity to provide more information about your content. Make it appealing, simple, and informative.

  • Robots meta tag 
    <!DOCTYPE html>
<html><head>
<meta name="robots" content="noindex" />
(…)
</head>
<body>
(…)
</body>
</html>

    To ensure that search crawlers process each page the way you want them to, use the robot’s meta tag.

  • Alt text

    Use alt text to describe your images. This is an excellent opportunity to boost your SEO while also assisting search engines and users in learning more about your images.

  • Canonical tag 
    <link rel="canonical" href="http://example.com/" />

    Use canonical tags to avoid duplicate content issues that could harm your rankings. (checking, implementing, or removing)

  • Header tag (h1, h2, h3, etc.)

    Use header tags to assist search engines in determining the main topic of each page. Make good use of them and strike a balance between the reading experience and the SEO value.

Internal anchor text optimization

Anchor tag can be optimized in five different ways:

  • Don’t Keyword Stuff

    Avoid using anchor text that is exactly the same as the URL.

  • Use Keyword Variety

    If there are too many links with the same anchor text, Google may become suspicious.

  • Link To Relevant Resources

    When it comes to internal links, context and link relevancy are important considerations. When you click on a link expecting something related but instead get something completely unrelated, the user experience suffers.

  • Don’t Link Everything

    It’s fine to link to relevant content, but keep the user in mind.

  • Use The Keyword Link Description

    Take advantage of the link description because it can help with SEO by telling search engines what the link is and providing more context.

Implementation of 301 redirects

There are several methods for performing 301 redirects, but the most common is to edit your site’s .htaccess file. This can be found in the root folder of your website.

Can’t find the file? That could mean one of two things:

  • There is no .htaccess file in your directory. Make one with Notepad (Windows) or TextEdit (Mac) (Mac). Simply start a new document and save it as .htaccess. Make sure the standard.txt file extension is removed.
  • Your website is not hosted on an Apache webserver. This is a bit technical, but there are various types of web servers. The most common are Apache, Windows/IIS, and Nginx. .htaccess is only used by Apache servers. Enquire with your web host to ensure that your website is powered by Apache.

Correction of 404 errors

Go to “Coverage” in the Google Search Console menu, and the console will show you the errors on your site

Fixing 404 errors:

Most of the time, a 301 redirect to the new page is all that is required to correct a 404.

If your page does not have an equivalent on your site, you can:

  • Redirect to a close page or a product category page.
  • Redirect to an irrelevant page that is unimportant to your SEO.

You can set up a 410 redirect if your page is permanently deleted.

Be cautious not to redirect too many pages to the homepage; this will send a negative signal to the search engine and reduce your SEO.

Sitemap optimization

XML sitemaps won’t stop Google from crawling low-value URLs entirely, but they will help Googlebot focus on the ones that matter.

Submitting your XML sitemaps to search engines via their webmaster tools interfaces is great practice. If you don’t already have access, follow these instructions to get started:

  • Get your website listed in Google Search Console using this step-by-step guide.
  • Get your website listed in Bing Webmaster Tools with this step-by-step guide.

This gives you access to useful information like any issues, the latest crawled date, and how many URLs were identified. Read my guide to submitting your website to search engines like Google and Bing for further information.

Website Structure Issues

On-page SEO issues

On-page SEO practices include everything that happens on your website that has an impact on SEO. This includes your website’s copy, title tags, meta descriptions, and headers. Creating high-quality content for your website is a component of on-page SEO. This will play a significant role in your SEO success, from blogs to webpage copy and other materials. Although basic SEO plans may not include content creation, it is worth leveling up to include this service.

User experience issues

In an SEO strategy, functionality and user experience should never be overlooked. The easier it is for users to use your website, the longer they will stay on it. Not to mention that Google rewards user-friendly sites by ranking them higher in search results.

Content gap and opportunities

A content gap analysis frequently includes a review of your:

  • Webpages.
  • Articles for a blog.
  • Content for social media.
  • Pages for landing.
  • Downloadables and e-books
  • As well as other content assets.

A content gap analysis is critical for identifying gaps in your content so that you can fill them and make it easier for users to find your website and purchase from you. Try using Google Keyword Planner.

Researching your competitors is an important part of SEO. Unfortunately, it is also frequently overlooked. SEO packages that include research ensure that you stay ahead of the competition. It also enables the identification of opportunities to improve or try something new based on what has worked for others. SEO services should include competitor research tailored to your industry. This includes determining who currently occupies your target search landscape and what they did to get there.

Off-site problems

Off-page optimization refers to all of the steps that can be taken outside of the actual website to improve its search ranking.

It includes all necessary SEO factors for ranking high in search engines, such as backlinks, which are an important part of any digital marketing strategy.

Off-page SEO is critical because it informs search engines that your website is important to others on the internet.

Every link you receive acts as a recommendation from another source that your website is of high quality:

  • Natural Links

    These links come to your website naturally; you do not have to do anything to earn them. The person who wrote that content chose to link to your content, whether because they follow your brand or discovered it through search and found it valuable for his readers.

  • Outreach Based Links

    These links came from outreach; your team worked hard to earn these links, whether by contacting webmasters, publishers, or journalists.

    Even if you have created this link, you must still create valuable content for users.

  • Self-Created Links

    These links are generated by self-submission on directories forums or press releases.

    These links are initially created by your team without any outreach.

Competitor analysis

Includes processes such as researching links, keywords, content, and so on.

It is preferable to analyze the target keywords that your competitors successfully use rather than wasting time searching for them.

Bonus Tip:

We’ve discussed what SEO packages should include, but what should they not include? Anything that sounds unreasonable is a major red flag to look for when outsourcing SEO services. Specific outcomes, however, cannot be guaranteed. Consider it a red flag if an SEO company tells you the EXACT results you can expect.

Some Additional Services to Opt for

  • Monthly Performance Report
  • Online Reputation Optimization
  • Local SEO
  • Voice SEO

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