Today, every business is taking advantage of the digital platform. But, Are they investing it in a proper way so that their ideal user can find them online? There are different strategies for website improvement. Let’s take a look at our SEO ROCKET Process.
The SEO rocket process
As the saying goes “A little research can improve your homework”. Understanding your own website is just as important as understanding the website of your competitor.
After, analyzing both websites. Make a list of everything useful that you can incorporate into your website. Determine your competitor’s website’s weak points.
Research should not only be done at the beginning of a project but you must periodically gather information about competitors and compile a list of data that will be useful to you.
In this step, we try to add those keywords to the website, that users are actively searching for. The main purpose of this step is to show up in search results for those keywords. But, never over-optimize the content as it can result in a drawback in SEO performance.
Have you ever read an article on YourStory or a post by an editor on social media?
When drafting content for business, always think about the user and try to make content that motivates the user to stay on the website longer or keep them visiting every now and then.
The only way by which a user can stay engaged with on the website is with great content to read through. It may have FAQ’s section or explaination of the product/services.
Eventually, the goal is that they should end up sharing the website URL on their individual social media profile, groups. Hopefully, a backlink is generated for the website.
We have already introduced “Keywords” in the above paragraph. Hence, it becomes an essential part of the SEO process.
Once, the relevant keywords are discovered the next step is to add them to your draft copy. If, the right keyword is implemented the website can rank higher when compared to the competitor’s websites.
5. Earned Links
Backlinks are also referred to as earned links. It is necessary to increase awareness of the company and what it has to offer in order for someone to like and share content. Contacting influential people, bloggers, and journalists is another way of generating earned links. But don’t expect miracles to happen overnight.
If there is a mention of the business without money then it’s truly considered an earned media else it’s just considered as paid advertisement.
6. Test Phase
Here, we test out what was implemented so far. Get an assessment of it and schedule the next changes that are required for the website’s SEO performance. Moreover, this phase helps us to understand what’s working and what’s not.
It may take a while to get SEO on track. But, always remember that “Patience is the key to success”.
We do hope that our article has helped you in understanding what SEO is? Connect with us and we would be glad to help at any stage of your SEO Process.
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